Susan Askew’s consulting firm, Gone Askew, supports entrepreneurs and community groups, with an emphasis on female empowerment. She wanted to brand herself in a way that pulled together the many facets of what she does, and brought us in to do just that with logo and web design

The logo we created cleverly deconstructed the “E” in “GONE” and set the “A” of “ASKEW” at a slant or askew, for a unique graphic concept that subtly plays on the literal meaning of the two words. The simple sans serif font is both classic and contemporary, and allows the logo to work on a range of collateral items.