Jugofresh is a staple all over Miami. Almost everyone frequents the store, buys the product or knows the company. The fresh juice industry is highly competitive, so we set out to create and develop branding that stands out from the competition. Our approach was something bold and edgy yet always commercial, memorable and approachable.

We delivered a new a logo, supporting collateral and an online identity that captured the breezy and hip Miami Beach roots of Jugofresh. We married the “J” and the “F” into one circular icon that plays well on everything — packaging, apparel, menus, signage, cards, and video. Art-directed product photography, packaging labels and in-store graphics were also provided. We wrapped it up with a clean, easy to use website front end, including a Content Management System (CMS) and a complex delivery and operating structure.