Revamp the web experience for Vintage Grocers, an established, hometown California grocery store that offers a curate selection of local, sustainable and healthy products.

Inspired by California, our redesign of the Vintage Grocers website is bright, sunny, and fresh — like a Malibu morning. The original website was crowded and utilized a dark color scheme. Using an editorial design approach, we revamped the website for Vintage Grocers with a soft color palette that uses lots of white space and a site plan that is easy to navigate. The use of big headlines and beautiful photography gave Vintage Grocers a new look and feel that better reflects their mission, while also updating the user experience. 

Project scope included: 
• Online Branding Refresh 
• Mobile Responsive Website