Jacobar Jacobar
Jacobar Jacobar

Blur Botox Bar

Scope

Logo / Branding / Website

Project

Our clients came to us with the seed of a novel new business concept — a walk-in Botox Bar in a high-traffic Miami shopping center. And while the business plan, product offering, and presiding medical professional had been meticulously strategized, the consumer-facing aspects of the brand name and logo were enigmatic. They wanted a catchy and memorable business name that was franchise-friendly, paired with a millenial-friendly aesthetic that could easily capture the target audience’s interest where they spent most of their free time: Instagram. 

Our Approach

After one-too-many video conference calls, we appreciated all too well the impetus to give anyone (but mostly us)  a 24/7 smoothing filter. With that in mind, and several brainstorming sessions later, the name “BLUR” surfaced — and stuck. The visual identity mirrored the name both literally and figuratively — we established a pink to seafom green gradient as the point of interest to a striking and monumental logo type. We love exploring different facets of a brand’s application throughout all the brand touchpoints, so we established guidelines for presenting the brand in a variety of formats to suit different uses. 

Blur Botox Bar Logo Blur Botox Bar Branding Blur Botox Bar Branding Blur Botox Bar Signage Blur Botox Bar Website Design Blur Botox Bar Website Design Blur Botox Bar Content Creation Blur Botox Bar Apparel Blur Botox Bar Style Guide Blur Botox Bar Style Guide Blur Botox Bar Style Guide Blur Botox Bar Stationery