Jacobar Jacobar
Jacobar Jacobar

IRL: In Reel Life Trailer

Scope

Illustration / Animation / Video

Project

#JacoberSummerSeries becomes a Pop Up and then a Video

This past summer we celebrated blockbuster classics by reinventing the graphics for some of our favorite films. Each week, our design team debuted a new take on a timeless summer movie - with a splash of Jacober. What does that mean? We challenged ourselves to create our movie poster inspirations under the following guidelines: 
 

The Guidelines 

1. Triptych format (suitable for Instagram)
2. Limited usage of three color designs (not including white) 
3. And no movie titles. 
 

IRL (In Reel Life Exhibition) was born

The exhibition grew out of our, #JacoberSummerSeries, with a unique range of 3-D showcases for the graphic designs, transporting the Instagram images onto some very real-world objects, and creating a tactile quantum leap away from the flat online experience. 

To help showcase our Art Basel Art Week exhibition we drew inspiration from one of our MTV favorites and created a minute and half animated reel teasing each of the 13 films we selected and created a dramatic & fun take to support  the exhibition.


Art Basel Art Week, December 6-10, 1-6pm
Miami Beach Cinematheque
1130 Washington Ave

Exxhibition runs entire month of December, regular cinema hours.