Jacobar Jacobar
Jacobar Jacobar

Surfside FL Tourism Campaign


Campaign Photography / Design


To create new visuals to complement the Simply Surfside campaign we started in 2014, continuing the locale's promotion as a destination for families and tourists.

Our Approach

We developed new photography, graphic typography, ads and copy taglines to showcase the Town of Surfside. The tourism campaign involved a sexy model, a hot vintage car, and simple art direction and styling with a retro-forward undertone. Bright, fun and energetic the visuals are helping redefine what it means to live in and travel to Surfside, an enticing location nestled between Miami Beach and Bal Harbour. Project scope includes: • Travel campaign concept & execution of ideas • "Simply Surfside" tagline creation • Town of Surfside directory art direction, layout & design • City branding • Campaign photography art direction • Website development • Advertising campaign • Promotional videos

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