Who just won three Neptune Awards
for our advertising campaigns for the newly renovated and reopened Palm Beach Marina
? Well, we did, of course! We are taking home the gold – more of a crystal – for best "Regional-Local Marketing"
and "National Magazine Ads
(Series), and received an Honorable Mention for National Magazine Ads (Spread)
, from the Marine Marketers of America, the exclusive association for those engaged in marine industry marketing activities, and sponsor of the Awards. Considered the most prestigious awards in the marine industry, this year they honored creative concepts, marketing campaigns and initiatives executed between the timeframe of January through December, 2021.
There were 160 record-breaking entries across 22 different categories this year, so snagging three is très bien
. A whole new look and approach was needed to brand the Marina, leaning on the established, luxury Palm Beach legacy, with a creative forward-facing approach. We created the quintessential “Palm Beach” logo and striking lifestyle print ads showcasing the upscale and elevated ethos of the island community.
Carolyn Stone, Palm Beach Assistant Town Manager
, said, "Not only is the superyacht, state-of-the-art Palm Beach Marina a refreshed gem for us, but working with the outstanding team at Jacober Creative has been a true pleasure, and helped us market and brand the facility for the 21st century."
We were awarded the contract for the Marina marketing in a competitive RFP in 2020. Our objective for the national magazine ads and regional local marketing initiatives were to rebrand the Marina, reserve the slips, and promote it as a great location – without an actual marina because it was undergoing the renovation. Under the campaign titled, “Anchored in the Heart of Palm Beach,” we focused on the Marina’s unique selling points: the amenity of the Town with a fashion-forward look at signature locations, the upgrades and of course, two iconic superyachts, "The Lady Katherine" and "The Sea Tabby.”
"Communities across the State of Florida have been a strong suit of ours, and working with the iconic Town of Palm Beach has been the perfect fit," said Paul Jacober
, principal of our agency. “While we do all of this from the heart and for the love of design — I’m not going to lie, it feels really good to be recognized for our hard work.”
In addition to renting out more than 90% of the slips at the Marina by the first month of the reopening in November 2021, the campaign successfully rebranded the recently renovated facility, launching it for the coming decades as a state-of-the-art, superyacht capacity, coveted luxury destination for international boaters.
Click here to read the “Town Marina recognized for its ‘Anchored in the Heart of Palm Beach’ marketing campaign” on the Palm Beach Daily News / The Shiny Sheet.
We believe anything is possible (we think big, really big), and are continuing to raise the standards across all platforms - logo design, website design, video production, marketing – and our strategy knows no limits. The result is an exceptional brand that delivers a strong visual identity, a dynamic design experience and pushes creative – it’s in our name, it’s what we do.
Jacober Creative is an award-winning Miami Beach-headquartered design, branding and marketing firm with numerous clients in Florida, nationally and internationally. Our team have extensive experience rebranding municipalities including upscale Miami locations the Town of Surfside
and the City of Sunny Isles Beach
, as well as clients such as South Florida's number one luxury real estate agency The Jills Zeder Group
, tennis superstar Venus Williams
, and Richard Branson's Virgin Voyages
. We have been recognized by the Visit Florida’s Flagler Awards
seven times for its design, digital and marketing work, as well as awards from the Design Center of Americas (DCOTA)
, Arango Design
and Neenah Paper
. Our fresh, forward-leaning yet consumer-friendly design style, and ability to work with a wide range of clients, has made us a diversified and successful company.
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Are you looking for a design-focused agency to bring your ideas to life? Jacober Creative is a Miami Beach-based award-winning creative agency that specializes in branding, digital marketing, graphic design, logos, websites, and video production. Let’s collaborate. [Contact Us