Branding / Logo
This upscale architectural firm, which specializes in residential design for high net-worth individuals, primarily Europeans, wanted a new look and logo that would express their bespoke, client-centered approach. The approach had to be both forward leaning and creative, yet assure potential customers that they were an established, results-oriented firm.
We played with the word "Element" to create a stylized logo that could be seen as both an abstract icon and a combination of the letters LMNT. This was very effective in capturing the creative "pizzazz" of their architectural design work, with both modern and rooted creative spin. We produced examples of marketing collateral, from brochures to business cards, that showed how the logo could most effectively be used.
• Logo design
• Supporting collateral
• Style guide