Havana Club rum is a Cuban classic, produced in the United States by the iconic Bacardi. They needed new illustrations to use as a backdrop for their new label launch, and a promotional video to go with it, and came to Jacober Creative to get the job done.

We created beautiful stylized illustrations with a vintage look that work perfectly with the old-but-new label reveal. Fruits, palm trees, drink tumblers, and more form a playful backdrop, using a primary color palate that has both punch and simplicity. The video we produced animates these in a kaleidoscopic collage swirling in an infinite rotation, suggesting the Cuban history and the contemporary appeal of the brand.

Project included:
• Custom illustrations
• Promotional video