Logo / Branding / Web Design
This Miami-based real estate agent needed a new brand identity to more accurately reflect the upscale waterfront homes that she specializes in selling. The new branding needed to communicate a clean and professional demeanor with just the right touch of beachside insouciance. Along with a new logo, Jennifer Brilliant also wanted a new approach to their marketing material, to be incorporated across accompanying stationary, business cards, flyers, and brochures.
To truly create a unique and memorable real estate brand for Jennifer Brilliant, Jacober Creative started with a real estate logo that was a contemporary, mid-century & geometric take on the classic sun symbol, suggestive of light, speed and “brilliance.” We also used an aqua and white color scheme to reflect a serene beach lifestyle (the driving force of Miami real estate) coupled with a chic complimentary black color. It worked perfectly carried through on signage, stationary and most importantly, the distinctive and elegant “For Sale” signs that dot Miami’s most sought-after addresses.