Branding / Logo / Web
The Alliance for GLBTQ Youth is the only non-profit organization in Miami exclusively committed to providing prevention, early intervention social services, and advocacy to gay, lesbian, bisexual, transgender, and questioning youth, their families, and communities. They needed to a new logo, branding, a web presence and more that would appeal to and work for the people they serve, their organizational partners, and their supporters.
The logo we designed is a hip and easy to read, eye catching nameplate. It works for both the teens who would frequent the alliance, and the adult providers, who also are a part of the organization’s mission. It foregrounds the word “all" for inclusivity, and references the LGBTQ rainbow flag in a subtle and stripped down visual approach. The logo’s low-key use of rounded, lower case but brazenly bold typography makes a distinct impression, and the style is carried over to t-shirts, print collateral and unique icons as well as online and other digital solutions. Its balances an urban, New York sensibility with a nod to Katharine Hamnett one of the pioneers of modern 80s British fashion who showcased thick, san serif slogans on shirts, most notably “Choose Life” worn by Wham.