Jacobar Jacobar
Jacobar Jacobar

The Alliance For GLBTQ Youth


Branding / Logo / Web


The Alliance for GLBTQ Youth is the only non-profit organization in Miami exclusively committed to providing prevention, early intervention social services, and advocacy to gay, lesbian, bisexual, transgender, and questioning youth, their families, and communities. They needed to a new logo, branding, a web presence and more that would appeal to and work for the people they serve, their organizational partners, and their supporters.

Our Approach

The logo we designed is a hip and easy to read, eye catching nameplate. It works for both the teens who would frequent the alliance, and the adult providers, who also are a part of the organization’s mission. It foregrounds the word “all" for inclusivity, and references the LGBTQ rainbow flag in a subtle and stripped down visual approach. The logo’s low-key use of rounded, lower case but brazenly bold typography makes a distinct impression, and the style is carried over to t-shirts, print collateral and unique icons as well as online and other digital solutions. Its balances an urban, New York sensibility with a nod to Katharine Hamnett one of the pioneers of modern 80s British fashion who showcased thick, san serif slogans on shirts, most notably “Choose Life” worn by Wham.


Updated Logo Comparision Brand Book Alliance Letter Heading & Business Cards Brand Colors Color Breakdowns Brand Variations Merchandise Stickers Image Assets