What makes the universe tick? The young minds that the Summer Science Program (SSP) nurtures want to find out. With its immersive college-campus programs in astrophysics, biochemistry and genetics, SSP is shaping tomorrow’s scientists – and needed a brand identity to match that vision. That’s where we came in.
SSP was evolving. The parent organization was being rebranded as SSP International, and they needed a new logo, brand messaging and visual system that would speak to everyone from Gen Z students to PhDs in the field. They also asked us to refresh the logo for their well-established summer program.
We dug in like the design nerds we are.
The final logo we created combines a sleek lightbulb outline, symbolizing the spark of insight, with the stylized orbit of an atom, the building block of everything. It's timeless, scientific and redolent of symbolic power. The single bold line, modern geometry and minimalist energy all reflect what SSP is about: curiosity, precision and progress.
Color-wise, we kept things grounded in nature – blues, greens and a pop of yellow. The concept was friendly and energetic, but still grounded. The custom typography (Neighbor Bold) adds a clean, confident tone that adapts across formats: digital, print, swag, signage and more.
We didn’t just stop at the logo. We helped SSP bring their new identity to life across a whole range of marketing and communications materials:
• Branded stationery & business cards
• Apparel & signage
• Tagline development
• A full Brand Book & Guidelines to ensure consistency across platforms
Our team worked collaboratively to build out a 360-degree brand experience, ensuring visual and verbal cohesion across every touchpoint.
By fusing design strategy with brand storytelling we helped SSP own their space as a global leader in STEM education. The brand now works harder, across their website, social media, admissions materials and more, to inspire the next wave of Einsteins, Curies and Galileos.
If you’re searching for a branding agency in Miami that knows how to combine creative design, content creation and marketing strategy, you’ve found us. Whether you're rebranding, launching or leveling up, we’re here to help.
Let’s create something that lights up the universe.
