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Jacobar Jacobar

A Logo Is Not a Brand: Finding the Badass Within

By JACOBER CREATIVE

A logo is not a brand. Did we just blow your mind? We’ll admit, even sometimes here at Jacober Creative it's hard to remember this when we’re in the middle of creating logo concepts. While a logo is an essential element to any brand and encapsulates a lot of what the brand stands for, it is not the be-all and end-all. Many newbies to the branding scene get hung up on this part and forget about the rest of what makes a brand significant. Sure, some brands have iconic logos (ahem, Apple). But they also have other components that make their brands a whole package, communicating what they offer to consumers. 

The Secret to Branding Miami’s Real Estate Royalty

By JACOBER CREATIVE

It was a brisk fall day in Miami (so, still miniskirt appropriate) when we received the email from Miami’s most successful and storied real estate team, The Jills.

You Love Your Logo But Does It Love You Back?

By JACOBER CREATIVE

Since we are a design-centric marketing and branding agency, our Jacober Creative team knows all about the struggles between left-brain creatives and right-brain marketers. Designers are driven by the visuals ...

Passing the Sniff Test… What Makes a Strong Brand Identity

By JACOBER CREATIVE

Here at Jacober Creative, we are obsessed with powerful brands, whether it’s Trader Joe’s or Tabasco sauce. Everything – from the tone of voice, selection of imagery and verbiage ...

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