A Logo Is Not a Brand: Finding the Badass Within
A logo is not a brand. Did we just blow your mind? We’ll admit, even sometimes here at Jacober Creative it's hard to remember this when we’re in the middle of creating logo concepts. While a logo is an essential element to any brand and encapsulates a lot of what the brand stands for, it is not the be-all and end-all. Many newbies to the branding scene get hung up on this part and forget about the rest of what makes a brand significant. Sure, some brands have iconic logos (ahem, Apple). But they also have other components that make their brands a whole package, communicating what they offer to consumers.