Jacobar Jacobar
Jacobar Jacobar

It’s been said that we are the go-to experts for festival branding. Film festivals, music festivals, festivals for festival’s sake – you name it, we’ve done it. And while we like to confidently say that festivals are our thing, our branding for the House of Creatives Music Festival really shines.


Defining New Miami

Last year, the brand new, two-day festival took place at the North Beach Bandshell in November hosting a lineup that included bands such as the Flaming Lips, Cold War Kids and The Drums.

I loved the lineup. I’m very influenced by how music makes me feel. So from a branding perspective I asked myself, 'Can I feel sand in my toes while I look at this? Can I dance in a shirt that looks like this?' says Adriana.


The client directive for the project was to invoke a “New Miami” feel while still referencing the fun beachy vibes that Miami is known for. We initially created four brand options for HOC, each with their own interpretation of the festival and the directives we received. Our art director,  Adriana Mazariegos says, “With every option I wanted it to evoke Miami clearly but make it feel new.”

Ultimately of the four themes we created, the client chose “Supa Fly” - inspired by 70’s beach vibes and thick lines with a nod to modern Miami elements. Adriana says, “I enjoyed immersing myself in the illustration and type and creating the very different themes that we presented. And I loved naming the themes.” 

The scope of work included a full branding suite, applying original illustrations to all kinds of social media posts, posters, a custom website design and even festival merch. (Yes, we designed that sick t-shirt swag, don’t be jealous).


The Shining Moment

The biggest accomplishment of the project? We did it all in 3 months and even weathered a hurricane to get it all done. Fun fact: Hurricane Matthew rolled through Miami, knocking out power in the office just as we were putting the final touches on the poster illustrations for HOC. Rockstar Art Director Adriana picked up her entire desktop computer and transported it home to finish up the poster ahead of deadline. 

Can you say commitment? We think so.

For more about House of Creatives, visit hocfest.com.


Want to Work with Us?

We excel at building exceptional brands with strong visual identities and dynamic design experiences. We also go the extra mile to make it happen. Let’s work together. [Get in Touch]

your friends should know about it.
share the love.

Life is how you design it. Start Now.