Jacobar Jacobar
Jacobar Jacobar

House Of Creatives Music Festival

Scope

Branding / Logo / Illustrations / Web

Project

After admiring our instagram, the House of Creatives tapped us to brand and create the marketing materials for the launch of their new music festival. They wanted a look that was distinctly “Miami,” a major draw for the “Music Festival Circuit” that often travel in pursuit of these events. Also on the list was a millennial-friendly website, logo, collateral, video promos, digital ads, posters, and merch. And FAST: we had less than 3 months to kick off. 

Our Approach

Our combined efforts on all platforms generated over 17.5 Million Impressions in just 8 weeks. Attendance exceeded expectations for their first ever festival, and we were brought back on board for the following year, where attendance doubled. 

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“The artwork for the festival’s promotional poster features a castle-like boombox amid a stand of palm trees and a peaceful shoreline. However, it just as easily could represent an oasis, because that’s what it is: a refreshing boost to the artistic soul of Miami Beach.”

— MIAMI NEW TIMES

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