Jacobar Jacobar
Jacobar Jacobar

We’re excited to announce that we’ll be at The Miami Beach Cinematheque on Tuesday, December 5th for the opening of our art exhibition, IRL (In Reel Life): From Celluloid to Cellular, Recasting the Classics Through Graphic Design.  

Inspired by distinctive films from the 1940s through the 1990s, work on display are the studio’s takes on American film culture, as filtered through the ephemeral medium of Instagram and then recast as everyday “objects of desire.” Think cigarette cartons, acrylic installations, skateboards, virtual reality, Vans sneakers, Bkr bottles, lunch boxes, and even a boombox!

“One of my favorite things we did was to create a 360-degree virtual reality style concept for our 2001 design,” says Paul Jacober, principal of Jacober Creative. “I’m also especially fond of the twelve custom cigarette boxes imprinted with our Desperately Seeking Susan inspired graphic.”

The idea of the exhibition originated from a summer project – the team was challenged to create a new Instagram posting once a week, each relating to twelve different classic summer films. While the design guidelines were restrictive – a triptych format suitable for posting, three color designs only, and no film titles – the freedom to invent within these boundaries led to some remarkably vivid graphics. Films that served as jumping off points ranged from

The Birds,
2001: A Space Odyssey
Desperately Seeking Susan,
West Side Story.


We were so pleased with the result we couldn’t help but imagine how the graphics would look when applied to different mediums. So Voila! In Reel Life was born. We can’t wait to see it come to life on December 5th. (In the meantime, you can view some of the graphics with the hashtag #JacoberSummerSeries).

The Miami Beach Cinematheque is located in the Old City Hall at 1130 Washington Avenue and both the opening night reception and the ongoing exhibition – which runs through December – are free and open to the public. Cough, cough. We just told you it’s free, you have no excuse not to see it. We know you’ll like it!


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