From Coloring Books to Pop Up Exhibits, this was the year we started to rebel, resist and reinvent. Here are our top 10 moments of 2017:
2017 was a big year - we started with a post-Hillary hangover, but recovered with a healthy dose of civil disobedience; we drank the millennial pink Kool-Aid, then swiftly agreed millennial mint was a MILLION times more chic; we evacuated, then we rebuilt; we swam with mermaids and went soul-searching in the desert (spoiler alert: we found it, then sold it to Surfside, lol). And while 2017 was momentous for so many important reasons, we’re going to make this completely about us. Here’s our list of our top ten Jacober Creative moments of 2017.
(We know you’ve probably seen or read about a million end-of-the-year listicles titled the “Year of” or “2017 Was the Year ––––––––––”. This list will be the most important one you’ll read.)
Late August, we teamed up with the the Fashion Film Society and the MIami Fashion Film Festival to host a screening of our favorite film, Desperately Seeking Susan, at The Standard. We drank cocktails, talked film with the lovely Jana Rose Carrero of Oj and Cigs and debuted the first of many designs for our #JacoberSummerSeries.
The most difficult task this year? Designing our own website. After months of design, we relaunched our website Jacober.com. The new site better reflects our style, showcases our current projects, gives you insights to our team and provides you with a constant look into the studio. It’s fresh, fun and fancy! (We are still celebrating, it was a big moment for us!)
The Helping Our Miami Youth (H.O.M.Y.) Collective is a collaboration of over 60 organizations and youth leaders working to prevent and end youth homelessness in Miami-Dade County. We worked with the leaders of the collective to craft an official name (a cool acronym) and a logo (a beautiful wave like emblem) to give the agency an engaging identity as they began. We are excited to partner with them and are looking forward to being part of the journey in 2018.
This year we went all out for Surfside – among many things, we launched a new website, debuted a new town marketing campaign, designed a new visitor’s guide, created a short film, and produced a 360-video. And we’re just getting started. Check out our short film here: Wish You Were Here.
After five years in development, the Center for the Arts at Miami Country Day School finally opened and we are so proud to be a part of it. To reflect both the architecture of the space and its unique purpose, we designed a logo that was loosely based on the idea of building blocks, merging both brand and shapes giving new meaning to “too cool for school…”
We love a good vegan spot, so when the owner of this midtown hotspot came to us with her idea, we were thrilled to be a part of it. We crafted the name, overall branding, and digital marketing strategy of the space and are happy to see it open and thriving. We recommend you go there immediately and order a Lean & Green (plus the JackFruit tacos are the best in town & the Date Shake is 2 die 4).
This year we expanded our team to include two new designers, Victor and Jean Pierre, and a brand new canine ambassador named Charlie. Each of them have greatly contributed – Victor got us growing coconuts palms in the office, JP designed our very memorable Diamonds are Forever-inspired bathroom installation for IRL and Charlie gave us lots of puppy love.
For Art Basel, we launched IRL (IN REEL LIFE) From Celluloid to Cellular, Recasting the Classics Through Graphic Design at the Miami Beach Cinematheque. The exhibit was a studio effort to reimagine the graphics created for our #JacoberSummerSeries into everyday design objects – think pillows, a lunchbox, Vans slip ons, and a leather jacket for starters. The highlight: 50 Maneki Neko cats — which are still waving at the Cinematheque restroom — waiting for your visit before they’re taken down at the end of January. More here.
Camp was in session! Back in October we packed up and headed west to Palm Springs for the first annual Camp Jacober – a five day festival of team building and design inspiration. We did some sightseeing, camped out in a beautiful Airbnb (next door to Barry Manilow) with a gorgeous view of the Coachella Valley, and had some #realtalk about our vision for the company. It was such a success, that we’re already planning Camp Jacober Year 2! Want an invite? To read more go here.
We designed a coloring book! And then we celebrated with real mermaids! Published in April, High Tides: Tales of Mermaids, Mayhem & Miami Beach is an adult coloring book inspired by the wonders of Miami Beach, following a mythical mermaid as she navigates the mayhem of the Magic City’s shores. To celebrate the launch of the book we had a party at The Standard, complete with a merman, glittery mermaid-inspired cupcakes (vegan, of course), themed cocktails and plenty of coloring and dancing. We received love & press from Miami.com, The Miami Herald and The Miami New Times. Did we mention it was epic? It was epic.
More about the book here.
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