Jacobar Jacobar
Jacobar Jacobar

Slip into Swim Week


Racks on racks of the latest fashions, photographers documenting every air kiss, bottomless bubbly, svelte limbs akimbo – this isn’t just another photoshoot at Jacober Creative, it’s Swim Week, the highlight of living in Miami during the Summer. While it’s difficult to remain cool, calm, and collected in Miami’s sweltering summer, for one week, we suck it up (and in) all in the name of fashion. In recent years, Swim Week has gone through a bit of an identity crisis (IMG, Funkshion, Paraiso) but we’re here to help ensure you have the optimal experience: before, during and after. 

Pre-Swim Week


Beach Body at JetSet Pilates  - While jiggling and wiggling is good for Jell-O, it’s not the effect we’re going for on the beach. Squeeze in a few sessions at JetSet Pilates before Swim Week to tone and tighten. JetSet's 50-minute high-energy workouts on their custom megaformers are a mix of weight training, cardio, and Pilates. We see those long legs! 



Beautify at Gee Beauty - We don’t trust our money-makers to just anyone to upkeep. We rely on Natalie and Celene at Gee Beauty to get us ready for our close ups. The full-service beauty destination in Sunset Harbour is like Into The Gloss come to life. Make an appointment for brow shaping, ‘complexion perfection’ facials, or that long-overdue wax. When your beautification is complete, take some of the magic home. The boutique is brimming with a curated selection of the most effective cult beauty brands. 


Hat Shopping - After you’ve primped and plumped, protect that mug from the sun with one of Artesano’s distinctive hats. The Miami-based brand (shameless plug: branded by Jacober Creative) is a collection of hats and bags handmade by artisans in Ecuador using Toquilla straw. Shop online or visit a local retailer to show your support! 


Swim Week


The Shows - Swim Week partnered with Art Heart's Fashion to host a slew of runway shows featuring the best swim designers at The Faena Forum. If you’re looking to rub shoulders with celebrities and fashion influencers, check out the latest swimwear and have your picture land in the who’s who section of Ocean Drive.



Shop ‘Til You Drop - What is swim week without a little shopping? We’re partial to supporting local designers like Bianca Coletti, Eberjey and Pitusa. You can also head to the 1 Hotel for the Seven Swim pop-up to shop eco-friendly bikinis, nab natural beauty oils from Miami-based Baiser Beauty and get your hair did at the braid bar. More details 


Style Saves Fashion Show - Swimwear x good cause. The Style Saves annual fashion show at the Setai, held to benefit the organization’s August back-to-school event, is one of the most popular of the week, and rightly so, since funds raised go to a good cause. This year the event features the latest from Eberjey and Onia and is hosted by the ever-so-chic Jenny Lopez. We’re sure the event will be a splash so buy a ticket now. 

Friday, July 13, 2018 | 9:00 PM - 11:00 PM
The Setai Hotel
2001 Collins Avenue
Miami Beach, FL



Swim Week at The Standard - If you know us, then you know The Standard is our home away from home. Head to the meditation garden for the “Swim Souk” to shop designers Chromat, Le Specs, The Tropics, Sotto Il Sole, and Merlette. Shop some new threads, lounge in the tent, have your tarot cards read, and feel the vibes. Friday, July 13 thru Sunday, July 15, from 11 am - 7 pm. 



Swim Week Details - For all the details about swim week head to Fashion Week Online. And quick tip: If you aren’t a member of the press, an influencer or Buyer, start planning now – many of these events are private. A wink and a smile may be required. 

Post Swim Week, Enter Spa Week 

You’ve survived swim week! The glamour, the parties, the self-tanner! It’s all too much. Come down from your bikini high with some self-care post Swim Week and make use of that Swim Week swag all summer long. 


Swim Week Wind Down - Our favorite part of Swim Week is always the Lazy Sunday BBQ at The Standard. True Story: seven years ago, our Brand Strategist met her fiancée at this event – due to marry this fall. And who knows, maybe you’ll meet your future paramour there, too! This year, the event is hosted by Chromat and (F)empower. Tunes by Suzi Analogue, Loka and Miami’s queen of the beat, Michelle Leshem. 



Post Swim Bliss -  If you need some post-swim week bliss take advantage of “Spa Month” in Miami. Spanning July and August, dozens of luxury spas offer rejuvenating treatments and access to wellness services at reduced prices. Head to the spa for a poolside massage, body exfoliation, all-natural facials, tea-inspired aromatherapy, and perks like free kombucha, access to a music therapy steam room (we can’t personally vouch for this, but it sounds so great) and so much more. All for an ahhmazing $109 or $139 for 30- to 90-minute sessions. This is a no-brainer. To view the list of participating spas, click here. 



The Anti-South Beach Beach Experience at The Surf Club - Need a break from Swim Week already? We hear you. For those who want to sit this one out, we have a tip for you, too. Head North to Surfside and indulge in the newly opened Four Seasons at The Surf Club. With impeccable interiors designed by Joseph Dirand, dining courtesy of Le Sirenuse Miami (with a restaurant by Thomas Keller on the way), there’s nowhere else we’d rather take in the stunning views of the crystal blue Atlantic Ocean. The antithesis of Swim Week. Clear your schedule, you won’t want to leave.


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