Ajna Designs is a young company that specializes in providing hotel spas and gift shops with unique, artisan, high-quality jewelry. They needed a logo and a website that could be used to grow their business to the national and international level. It had to be a look that was clean and trendy, yet also classic.

The logo we designed, with its stylized take on the name “Ajna,” communicates the sleek, sophisticated and timeless feel the company was aiming for. We created a custom, simplified sans serif typeface with elongated letters nestled underneath the icon, that personifies elegance and the company’s bespoke jewelry. We carried it through in many contexts – on their letterhead and business cards, their headquarters’ sign and marketing materials. 

Project included:

• Logo design
• Supporting collateral, letterhead, business cards, apparel, signage, marketing
• Style guide