"It's Our World, Explore it"

The Patricia and Phillip Frost Museum of Science came back to Jacober Creative, after recently working with us on branding their ReeFlorida project, to take a new look at the museum overall branding and marketing approach. They wanted a new marketing campaign for their 2023-24 season that would include a fresh tagline, and original photography and video. The goal was to reach a wider audience and make their planetarium, aquarium and science exhibits more appealing to all ages and demographics, while referencing the Frost as a Miami-located institution for the adventurous and the curious.

The winning tagline for Frost, chosen from the diverse, creative ones that were offered to them, is “It’s Our World, Explore It.” It encompasses both the ideas of inclusivity, of Frost Science as being a gateway to the (natural) world, and as a place where you can come explore it. Designs that referenced both the three main pillars of the museum, as well the circular “orbit” were used in existing brand assets.
 
Original photography and videography incorporated a “model” family shot on location at the museum with detailed storyboarding. Sample designs for print ads, digital ads, bus stop displays, banners and more were created. Use of the new tagline was showcased in a variety of collateral.
 
Original scripts for radio and the Frost’s website were written that amplified the new tagline and emphasized in different ways the museum’s three main features of a planetarium, an aquarium and science exhibits. Sample video spots were created that captured the best of Frost Science, and utilized the new tagline, scripts and videography. Budget for the project production was approximately $100,000, with additional costs by the client for paid placements.
 
Project included:
- New tagline and designs
- Supporting collateral such as apparel, water bottles, bags and signage
- Illustrations
- Marketing strategies
- Photography and videography
- Print and digital advertising
- Radio & video scripts
- Sample edited video spots for museum website and external use