Sail away the Jacober way! Integra Marinas is Integra Investments’ division focused on the acquisition, development, operation and management of best-in-class marinas in high-barrier-to-entry markets. They run world-class facilities around the country, with a special focus on Florida. They brought Jacober Creative to the table as their top choice to develop a first-time logo for their developing brand and integrate the individual marinas they run as part of the package – from Key West to Miami, from Rhode Island to Tampa. 

After meeting with the owner stakeholders, we developed a survey to truly assess their preferences and needs, during our onboarding phase. Based on this feedback, we developed a striking and welcoming logo that graphically pays homage to the sun, surf and sky. The classic Avant Garde typeface for the company name, with a mid-century modern feel, and bold simple geometric shapes, speak perfectly to the marine industry.
 
The result is a simple, impactful and modern icon that both connotes the “I” and “M” in their name while also embracing the nautical life. It works great on all sorts of collateral, from letterhead to t-shirts to signage.

Project included:

• Logo design

• Supporting collateral, letterhead, business cards, apparel, signage, marketing
 
• Style guide