Jacobar Jacobar
Jacobar Jacobar



Branding / Logo / Packaging / Web Design / Animated Video


Jugofresh is a staple all over Miami. Almost everyone frequents the store, buys the product or knows the company. The fresh juice industry is highly competitive, so we set out to create and develop branding that stands out from the competition. Our approach was something bold and edgy yet always commercial, memorable and approachable.

Our Approach

We delivered a new a logo, supporting collateral and an online identity that captured the breezy and hip Miami Beach roots of Jugofresh. We married the “J” and the “F” into one circular icon that plays well on everything — packaging, apparel, menus, signage, cards, and video. Art-directed product photography, packaging labels and in-store graphics were also provided. We wrapped it up with a clean, easy to use website front end, including a Content Management System (CMS) and a complex delivery and operating structure.

"Thanks Jacober for all your amazingly creative efforts that helped make this dream come true."

— Matt Sherman, owner/CEO

jugofresh_beforeafter.jpeg jugofresh_bottles.jpg jugofresh_infographic.jpg jugo_menu-2.jpg jugo_5-gear.jpg jugofresh_basel.jpg jugo_bike.jpg jugo_packaging.jpg jugofresh-images.jpg jugo_lineup.jpg jugo_signage-1.jpg