Jacobar Jacobar
Jacobar Jacobar

Miami Beach Bum


Logo Design / Branding


This innovative plant-based skincare line was designed for your post-sand, post-pool, post-too-much-time-in-the-sun-and-that-bikini bum. Their hero product is a cream that clears the acne on your bum (aka folliculitis blemishes) that often results from an active lifestyle. They were looking for a new logo and skincare packaging design with a millennial-friendly aesthetic that would propel them in the competitive luxury beauty industry. 

Our Approach

We instinctively knew that any skincare line representative of our hometown needed to speak with the colors of our water and sunrise. We dropped the B on its side (what a bum) to make a cheeky little icon and paired it with our clean and simple type. The logo design and packaging has got all the back you need. 

Miami Beach Bum Logo on a photo of a girl in a bathing suit Miami Beach Bum Logo variations Miami Beach Bum Brand Guidelines Miami Beach Bum Packaging lifestyle photos Miami Beach Bum Stationery Miami Beach Bum photo of Press and Packaging Miami Beach Bum lifestyle photos of packaging Miami Beach Bum Label Mint and Vanilla Orange