Jacobar Jacobar
Jacobar Jacobar

Project Safe


Branding / Web Design / Web Development


The Alliance for GLBTQ Youth and Pridelines Youth Services created Project SAFE (safe accommodations for everyone) to address the needs of gay youth experiencing homelessness or at risk of homelessness in Miami, Florida, in an affirming, inclusive and holistic way. They needed Jacober Creative to design materials that could be welcoming yet speak to today’s youth culture – from a new logo, to marketing collateral to a new website.

Our Approach

We created a logo that incorporates the classic SOS Morse code meme, which signified youth asking for help, one that also uses the rainbow color scheme, an international signifier of the LGBTQ community. The contemporary feel carried through in all media was upbeat and eye catching, exactly what Projec SAFE needed.

Project scope included:
• Logo and identity package
• Brochure and other print collateral
• Sample branded accessories
Website design and development

Project safe branded icon by Jacober Creative Project Safe logo design by Jacober Creative Project Safe branded apparel Project Safe branded business card and mug Project Safe web design by Jacober Creative Project Safe marketing pamphlet design Project Safe branded pattern by Jacober Creative