Jacobar Jacobar
Jacobar Jacobar

Ricky's South Beach

Scope

Branding, Logo, Illustration

Project

Menin Hospitality has an eclectic portfolio of upscale hotels, restaurants, and nightlife venues throughout New York, Chicago, and South Florida.They are known for capturing the zeitgeist with every new opening, and recognize the importance of building successful brands. They have had us create logos, branding and more for some of their most popular locations, in this case their hip but casual restaurant, Ricky’s. Located in the residential west side of Miami Beach, it’s got live music, games and gastropub food, a place designed to appeal to both visitors and locals equally.

Our Approach

We created a distinctive, custom hand-drawn font just for Ricky’s, along with accompanying illustrations, to capture their unique vibe: a place for all of us to feel like kids again, but with beer and cocktails. It’s fun and inviting, and gives the place a lived-in, welcoming sensibility. The logo and look was used throughout all of their collateral, from wall designs to menus, from their neon signage to matchbox covers.
 
Menin has already made a big splash for itself in the South Florida market, and we think our work on Ricky’s will help them to continue their string of successes.


Project included:
 
• Branding
• Logo design
• Supporting collateral, letterhead, business cards
• Style guide
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