Who doesn't like timeless jewelry you can wear out and about, and grab the spotlight? The well-established Elenora Beracasa woman's line  came to Jacober Creative for a great new name and logo to launch them in the market. They wanted to shine and reach a younger demographic with a contemporary and elegant look.

The name that the company loved best was Sparkle Society, which we too thought captured the fun feel they wanted, coupled with the timeless jewelry they are already known for. We created a, well, sparkly design that radiates with pop color and a fun approach. Who is their target customer? A red carpet fashion plate (think Debbie Harry) needing a new trinket for a gala opening. We gave them a range of great looks and collateral ideas working with the new name and logo that will be a great way to relaunch the brand.

Project included:
• New brand name
• Logo design
• Supporting collateral, letterhead, business cards, apparel, signage, marketing
 • Style guide