This South Beach-headquartered full service practice Matz Physical Therapy wanted a new look for their twenty year-plus business that would be fresh and speak to today’s customers. This included a new logo and website.

We deconstructed the “M” from Matz in a way that suggested infinite motion and physicality to create an icon that was matched with a simple all caps sans serif typeface. It worked beautifully on stationary and other collateral, and was carried through onto their new website.