We created a video for the current Something for Everyone Town of Surfside campaign which had the goal of creatively capturing the authentic experiences and people that help make Surfside a unique and attractive place to visit. With small-town charm, luxury destination amenities, and beach-front aesthetic, Surfside truly does have it all. The strategy was to reach out to South Florida day and weekend visitors who could support Surfside restaurants and hotels during the beach replenishment project which is expected to suppress out of town tourism. emphasizing all of the town’s unique characteristics that attract people from around the world. Located in the heart of Surfside and taking center stage in the latest video, Harding Avenue and its retail offerings portray the town’s character beautifully.