Jacobar Jacobar
Jacobar Jacobar



Branding / Logo


The Duker family approached Jacober Creative to design a highly stylized, but modern family crest and accompanying logo to adorn their custom super yacht, Sybaris. One of the largest sailing yachts on the planet, the client wanted a design that was worthy of it’s commanding presence and distinguished family.

Our Approach

Jacober Creative drew inspiration from the name SYBARIS – an ancient Greek city whose citizens were regarded as the ultimate hedonists, famous for their opulent luxury and excesses. The bull was a recognized symbol of the Sybarites, and was stamped on their currency —  the only remaining artifact of this civilization. We combined this symbol with a rose to pay homage to both the family home in Westerlo, NY and the patriarch’s grandmother. A laurel wreath encapsulates the bull and ties the rose to an anchor at the base of the crest, a nod to the family’s love of the sea.

The Sybaris logo was created using a custom font that evokes the long, clean lines of the custom vessel.  The resulting combination is a unique representation of a family’s passion for the sea and innovative design.

Sybaris logo system and branding by Jacober Creative Sybaris logo system by Jacober Creative Sybaris business cards by Jacober Creative Sybaris logo and tshirt design by Jacober Creative Sybaris logo system and branding by Jacober Creative