Who’s ready to work up a sweat, in Palm Beach style? Our ongoing work for Palm Beach Marina has caught the attention of many other Town facilities, including this year the Morton and Barbara Mandel Recreation Center. They wanted a first-time logo that would brand their Center for residents and visitors as an attractive, upscale location, along with a style guide and examples of how the logo could be used on a range of assets.

The new logo for the Palm Beach Recreation Center that Jacober Creative designed is a refined emblem that blends sophistication with approachability. At its core is a clean, modern monogram featuring the letters "P" and "B" intertwined in a balanced, symmetrical design. The lines are crisp and purposeful, reflecting the luxury and heritage of the Palm Beach community while maintaining a contemporary edge. 
 
This monogram is framed by subtle geometric shapes in some variations, adding versatility and structure to the logo. The typeface below the monogram is a classic serif style, pairing effortlessly with the contemporary lines of the icon and creating a harmonious balance between tradition and modernity. The combination of these elements ensures the logo is both distinctive and timeless, suitable for a variety of applications.
 
The assets accompanying the logo demonstrate its adaptability across real-world use cases. Apparel such as polos, T-shirts, and activewear highlight the logo’s versatility in embroidered and screen-printed formats, retaining clarity and impact. Accessories like water bottles, flip-flops, and tote bags showcase the logo’s ability to enhance everyday items with a sense of brand identity and elegance. 
 
The recreation-specific applications, including tennis gear, weights, and branded sports equipment, further underscore the logo's seamless integration into the active lifestyle the Recreation Center promotes. Stationery items, signage, and digital branding examples emphasize the logo’s professional appeal in both physical and virtual spaces. Together, these assets present a cohesive brand identity that reinforces the Recreation Center’s commitment to community engagement, quality and style.

PROJECT INCLUDED:
 
• Logo design
 
• Apparel, uniforms
 
• Supporting collateral, letterhead, business cards, signage, marketing
 
• Brand guide