The
City of Lake Worth Beach Community Redevelopment Agency (CRA) asked Jacober Creative to develop a restaurant marketing campaign that would capture that personality, bring more diners downtown and help strengthen the local business community.
Naturally,
we arrived hungry for ideas.
A Fresh Approach
Jacober Creative was selected through a competitive RFP process to create a larger marketing campaign for the City of Lake Worth Beach and its CRA. But before we dug into the main course, we were handed a rather delicious first assignment (no complaints here).
The goal was to support local restaurants, attract visitors, drive more foot traffic downtown and encourage people to explore everything the district had on the menu, which, as it turns out, was quite a lot.
Our solution was simple, memorable and served with a little Jacober flair (naturally), plus a clear call to action:
Find Your Flavor. Find It Downtown.
Beyond The Dinner Table
A strong destination campaign has to work wherever people find it—on the street, on social media and almost everywhere in between (preferably before they get hungry).
So, we created a flexible visual identity that could travel. Residents see it while moving through downtown (eye-popping street banners), visitors discover it online (the CRA’s website, Instagram & Facebook) and diners meet it again at participating restaurants (perfectly designed table tent cards). Different places, same delicious message—and suddenly, the campaign is everywhere.
Putting Local Businesses & Community First
Although the
Find Your Flavor campaign celebrates food,
its larger purpose is economic and civic. That requires more than an attractive image.
It takes research, strategy, storytelling and a creative team capable of bringing everything together.
Hungry for Better Destination Marketing?
Jacober Creative is a Miami Beach branding and design agency creating strategic campaigns for cities, destinations, cultural organizations and community-minded clients across South Florida (and anywhere in need of a better idea).
From naming and taglines to illustration, graphic design, digital marketing and full campaign execution, we create brands that get noticed, get remembered and—most importantly—get people movin’ and groovin’.
Have a destination, downtown district or local business community ready for something fresh? Let’s put it on the map (and give people a reason to go).
Let’s find your flavor.
