It's a dog's world, we just live in it. A Paws Nation is a new, high-end, direct-to-consumer gourmet dog treat start-up. They needed their first logo designed, related branding and social media strategies, a website and clever packaging for their soon-to-launch company targeting an international market of fashionable canine-lovers.

We created a logo that used hand-drawn illustrations that were a perfect vehicle for marketing this "Kid Robot" for dogs brand. Playful and hip, it incorporated the brand name in a custom font, a neon color scheme, and an iconic French beret-wearing canine (with a "revolutionary" look). The result has a striking and vibrant badge-like quality that covers the sophisticated packaging and works well with all the supporting assets including the gourmet macarons. We wrote some clever taglines like "One Nation Under Paws" and "In Tasty Treats We Trust" that help push the brand forward. And of course, special shout outs to our two favorite paws nation office buddies, Charlie and Joey.

Scope

• Branding and taglines

• Logo design

• Supporting collateral, including packaging, letterhead, business cards, apparel, signage, marketing

• Style guide

• Website

• Social media strategy