Bella Beach Club is a casually glamorous oceanfront restaurant in Sunny Isles, Florida, located at the Trump International Hotel. They offer Mediterranean inspired fare served on the white sands of this all-day beach retreat. They needed a new logo and related collateral that would capture both the high-end appeal of the Trump brand, and the relaxed South Florida ambience.

We created a beautiful logo that incorporates the silhouette of a mermaid holding a regal trident that includes the suggestion of a “B” (for Bella of course). It captures the allure of the sea and the sexy elegance of the Trump International Hotel for a just the right look for the Bella Beach Club. The logo works perfectly as one piece, or with the trident “B” icon by itself, on a wide variety of collateral material.

Project scope included:
• Logo
• Sample branded accessories and print materials