Miami Country Day School is one of the bestprivate schools in South Florida, with its comfortable campus located in lush Miami Shores. They came to us at Jacober Creative for a fresh approach and a new logo for their recently opened Center for the Arts (CFA), a complex that provides students and faculty with the space to develop their skills and talents in dance, theater, music and the visual arts.


After exploring some initial design concepts we created a lettering systemand some bright design icons that are based on theloose idea of “building blocks.”Using a triangle at the core, the logo also reflects triangular shape of the building’s design - merging both brand and shape. The geometric shapes in the logo are also used asa confetti-like supporting graphic asset on all the marketing materials, signage and apparel. The style reflected both the cultural focus of the Center, and the future-leaning direction of the youth of the students.


Though we haven’t attended (we’re all well past school age) we loved contributing to the CFA and seeing the program come to life.
 
Project included:
• Branding

• Logo design


• Supporting collateral, letterhead, business cards

• Style guide