Jacobar Jacobar
Jacobar Jacobar

Guerrilla Nutrition




Provider of gourmet Paleo food service, Guerrilla Nutrition, needed a whole new look as they ramped up to become a nationally known brand. Their seasonal, fresh, locally sourced, chef-created menus are geared towards an upscale, health conscious consumer looking for convenient but delicious Paleo meal choices. 

Our Approach

The logo we created captures a few different aspects of the Guerilla brand. The elements of nature  – the waves of the ocean, the rays of the sun, and earth represented as a mountain – play off the idea of the food pyramid. Two custom-made fonts are used to communicate the cutting edge, powerful Paleo diet designed for the tag we created for them: Fuel for the Urban Warrior. The words and icons were designed to be used as a unified logo or two stand alone as separate and easily identifiable elements, and can work in both a range of color combinations, and a variety of marketing and related collateral. 

Project scope included:
• Designing a logo
• Sample marketing ideas
• Style Guide
• Meal plan menu template

Guerilla Nutrition Icons People working out in Guerrilla Nutrition clothes Guerrilla Nutrition Brand Book Guerrilla Nutrition Brand Book People working out in Guerrilla Nutrition clothes Guerilla Nutrition Pattern Guerrilla Nutrition Brand Book Guerilla Nutrition Apparel Guerrilla Nutrition Stationery People working out in Guerrilla Nutrition clothes