Branding / Logo Design / Website
Scent714 is an olfactory branding company that specializes in creating custom scents for a variety of private and corporate clients. After successfully scaling their company due to word of mouth (and nose), they needed a new brand identity and website to visually evoke the same type of sensorial experience that they deliver everyday for their luxury clients. Their hopes were to aptly and accurately tell their own brand story through a digital lens, to reach a larger corporate audience.
There's no stronger sense evoking memory and emotion than smell, and our approach to the Scent714 branding was largely based on inspiring strong emotions and connections.We created a hand drawn logo mark combining the S and 714, while juxtaposing it with a clean and elegant name plate for the brand. The website design was predicated on the dreamlike visuals for each of the brand's fragrance collections which furthers the visceral brand experience. Overall, the Scent714 logo and website design help tell the story of a highly niche luxury service and connect with its customers on a more profound level.