St. Barts, the hip and upscale French-speaking Caribbean island destination, was just calling out for us to create some fashion-forward but casual accessories you can wear and carry. “We Heart St. Barts” is the theme.
We wanted people to feel the breeze, the sand, the ocean and the laid-back but chic vibe of the real St. Barts.We created hand-drawn barely-there bathing suit illustrations formed from the French words “Je t’aime” and “Le Soleil et la Mer,” written in a fluid nouveau-style. They covered sleekly drawn models, and we printed the whole concept on to cool tees. Eco-green canvass bags as well as tank tops sport a second look, a custom contemporary “ooh la la” spin on a street-meets-beach style, with a soft “graffiti feel.”