Jacobar Jacobar
Jacobar Jacobar

Wynwood School of Music

Scope

Logo Design / Branding

Project

At Jacober Creative, we celebrate innovation and creativity in every sense. Our passion for design is equal to our passion for music. And that’s why we were really pleased when the Wynwood School of Music came to us to enhance their brand personality with a newly designed logo and assets. The school is built on the values of authenticity, honesty, discipline, and creativity. Its leaders, local instructors and musicians, Sammy Gonzalez and Zach Larmer, take pride in their ability to provide students with real-life experience and prepare them for success in the music industry. 

Our Approach

We created a logo design that would stand out in the hustle and bustle of Wynwood, while creating an identity that resonates with the school’s values: youthful, upbeat, and cool. Surrounded by the prominent murals of Miami’s leading arts neighborhood, we recognized that the school has its own special style. We incorporated specific lettering, colors, and themes to visually accentuate its charm. The school’s distinct characteristics helped us to portray its colorful, funky, and robust role in the local music community.
 
With the use of customized, hand-drawn san serif typography, we were able to create each letter and bring the brand to life. The logo incorporates the feel of the local graffiti with an elevated level of grandeur. The “oo” in both the words Wynwood and School resemble vinyl, CDs, or even boomboxes. Their alternating vertical and horizontal variations emphasizes creativity and diversity. Exaggerated swashes throughout the logo add a fun element to the brand’s identity keeping it rooted in a strong musical direction. 
 
Project included:
• Logo design
• Supporting collateral, letterhead, business cards, apparel
• Style guide
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