Jacobar Jacobar
Jacobar Jacobar

Bootcamp & Brews Sixpack Branding


Whether you’re just embarking on your fitness journey or planning to get your rear in gear for the new year, you can kick off 2019 with Surfside’s Bootcamp and Brews. The social fitness event combines the best of the towns’ fitness focus with some post-workout beer sampling, and we at Jacober Creative did some kick-your-ass-into-gear work on the campaign.

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Building on our concept for this past year’s Surfside tourism marketing campaign – Fit for Families, Fabulous for Everyone – we came up with this event package to up the ante for the winter season. Our work included developing the full event parameters, creating a logo and all supporting collateral, and creating social media and marketing initiatives. The logo cleverly marries both the fitness and physical aspect, to the party, fun and brewskie component. Two beer mugs gently caress against a golden tropical palm tree-sunset, with a weighted kettle ball thrown into the mix.

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We’re stoked to attend this cool event (we need to feel the burn, and to throw a few back ourselves) on both the dates, Thursday, January 17th and Thursday, February 7th.The full body beachfront bootcamp will have four stations, four instructors, led by a DJ and MC. The hour-long boot camp starts at 6:30 pm followed by a beer tasting, featuring three breweries, at 7:30 pm in the Grand Beach Garden. Bottoms up!


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