Miami’s real estate has always loved a good glow-up (so have we at Jacober Creative), and the skyline is ever changing. As the cranes rise and condos redefine the horizon, Jacober Creative has been located right in the center of things in South Beach since 1995.
Today’s buyers want more than just square footage. They want experiences. They buy into a vision of living that feels current, forward-leaning and true to Miami’s energy. That’s where branding comes in.
A renovation or fresh amenity package may not be enough to seal the deal with potential buyers or renters. A clear, compelling brand is what sets one development apart from another, and keeps it relevant in a competitive market.
At Jacober Creative, we’ve helped shape brands that stand out in real estate and hospitality – delivering fresh identities, bold design directions, standout marketing and public relations. Some key projects have included:
ABAE Hotel South Beach
Jacober Creative was brought in to come up with the hotel’s clever new “coded” name, messaging, and an ultra-modern branding package that balances design, lifestyle and hospitality storytelling reflecting their advanced technology property. Read more.
LNCLN Place
Designing a bold new identity for this landmark office and retail building in South Beach. We created a custom logo that complimented their high-end but on-trend business model. Read more.
Costa Brava Condominium on Belle Isle
Jacober Creative delivered a logo refresh, cohesive brand guidelines and corporate package that honored history while embracing a modern future.
Great cities need great their own local starchitects, robust construction companies, as well as real-estate agents with moxie and savvy to make the sale. These are three of Jacober Creative’s favorite and most successful clients:
Plaza Construction
Jacober Creative crafted a bold, modern brand identity for this local gone global builder. It communicates the firm’s vision, expertise and commitment to shaping Miami’s skyline one development at a time. Read more.
The Jills Zeder Group
We gave one of the nation’s top real estate teams fresh creative and marketing assets that reflected the familial and multi-generational aspect of the company, and the best of South Florida luxury. Read more.
Elements Architecture
This upscale architectural firm, which specializes in residential design for high net-worth individuals, primarily Europeans, tasked Jacober Creative with designing a new look and logo that would express their bespoke, client-centered approach. Read more.
Eddie Irvine Homes
Jacober Creative was hired by Formula One driver Eddie Irvine to brand his growing real estate investment company, Eddie Irvine Homes. Mr. Irvine needed a unifying look for his expanding international portfolio that was elegant and modern. Read more.
Branding isn’t just for buildings —neighborhoods, municipalities and communities need strong brand identities as they grow, develop and reimagine themselves. Think of a city like a developer: it must attract residents, visitors, investors and businesses. Florida places Jacober Creative enhanced and burnished include:
Town of Surfside
This small beachfront community that balances charm with growth needed Jacober Creative to help refine its visual identity and communications. The work we did ensured that the Town’s brand reflected both its intimacy and sophistication through a series of multi-year campaigns. Read more.
City of Sunny Isles Beach
One of Miami’s most northern coastal locales, this was once a stretch of aging motels, that has transformed itself into a luxury high-rise corridor. Jacober Creative designed a contemporary logo representing the colossal ambitions of the City, as well as new evocative messaging. Read more.
Wynwood, Miami
Jacober Creative successfully positioned and promoted the 50-city-block neighborhood as an ideal place for residential and commercial developments both locally and internationally, and supported local Wynwood businesses through advertising, PR, marketing and social media. Read more.
A brand identity has to do more than “look good.” It must tell a story that people buy into. Key elements that Jacober Creative considers:
• History & Legacy – What does the property or community stand for?
• Location & Context – How does geography shape the narrative?
• Architecture & Design – How is the physical environment reflected in the brand?
• Lifestyle & Aspirations – What kind of life does the brand promise?
• Target Audience – Who are we speaking to? How do they want to be seen?
• Visual Identity – Modern logos, typography and design systems that feel timeless yet current.
• Messaging & Storytelling – Words that capture both heritage and ambition.
Miami’s real estate market and neighborhood development continues to pop. Luxury condos like The Surf Club, and Park Grove with marketing design and bespoke illustrations by Ruben Toledo, demonstrate how a distinctive brand identity enhances a project’s appeal. For older developments, rebranding alongside physical upgrades is a strategy that builds value and fuels demand. In South Florida bold branding isn’t optional — it’s essential.
Whether you’re a developer planning a new tower, or a city looking to refresh its image, branding defines how people see you. Jacober Creative helps properties, communities, and cities find their voice — and stand out. Let’s reimagine your brand for the next chapter.
Q: Why is branding important for real estate developments?
A: Branding goes beyond logos — it creates a vision of living that attracts buyers, renters and investors. In Miami’s competitive luxury market, a strong brand identity helps developments stand out and retain long-term value.
Q: How does branding impact property sales?
A: Well-executed branding works synergistically with property developments by building trust and credibility. The goal is to create a market profile that can sell an aspirational lifestyle, and builds confidence in potential buyers and investors.
Q: What makes a strong brand identity?
A: A strong identity highlights a property’s unique attributes through the use of distinct visual assets (logos, typography, color palettes, etc.), impactful storytelling and targeted messaging that appeals to specific markets.
Q: What role does branding play in pre-construction sales?
A: Branding helps advance a real estate development’s vision through naming, logos, renderings, websites and campaigns which build excitement and secure early buyers.
Q: Can branding help smaller developments or boutique properties?
A: Yes. Smaller projects benefit even more from branding because it distinguishes their unique characteristics in a competitive field – for example, in South Florida. A thoughtful identity can position a boutique property as curated, intimate and design-forward in a market crowded with mega-towers.
Q: Why are campaigns important in branding?
A: Campaigns help bring a brand’s identity to life. Beyond logos, integrated campaigns use advertising, social media, public relations, and experiential activations to share the brand’s story with the right audience. A strong campaign builds recognition, drives engagement and amplifies sales or leasing efforts.
Q: What’s the difference between branding and rebranding?
A: Branding establishes the initial identity of a property, development or community — creating logos, messaging and visuals that express its story. Rebranding, on the other hand, is about evolution. It refreshes and modernizes an existing identity to stay competitive, appeal to new audiences or align with physical upgrades and repositioning.
Q: When should a development or community consider rebranding?
A: Rebranding is most effective when a property is undergoing renovations, amenity upgrades or market repositioning. It helps refresh the public perception, re-engages past audiences and sparks interest among new buyers or residents.
Q: How does Jacober Creative approach branding and campaigns?
A: We create holistic brand identities and then extend them through creative campaigns — from visual design to storytelling and digital marketing. Our work connects directly with target audiences, making brands not just recognizable but unforgettable.
