Having just completed a significant merger with the Zeder Group,
the powerhouse real estate team, renamed The Jills Zeder Group, needed a polished and dynamic new approach to their marketing pieces in time for Art Basel 2019. What started as a request for an illustrated map blossomed into a conversation around the evolution of their brand, and the need for a new brand identity.
As any seasoned real estate professional can tell you, it’s not just “Location, Location, Location” — the secret to Miami’s real estate market is who you know. And the Jills Zeder Group know everyone worth knowing. Jill Hertzberg was the lucky recipient of a custom illustrated map we designed for one of our private clients, and pinpointed that as the inspiration for the Jills Zeder Group’s
Art Basel marketing campaign. We produced a hand-drawn map with illustrations of Miami’s landmark neighborhoods and sights, depicting the breadth of their representation of Miami’s most desirable neighborhoods, from Golden Beach to South Miami.
Following the success of the Art Basel campaign, Jacober Creative was tasked with designing a new brand identity for the Jills Zeder Group that distinctly represents the strength of their union and the luxury real estate market they command. The new logo depicts three stylized Royal Palm trees — symbols of fortitude and elegance — used as an icon that subtly evokes the three families as well as Miami’s upscale tropical ambiance. Additionally, new brand colors of Royal Palm Teal, Sea Mint, with flickers of Rose Gold, tell a story of legacy, renewal, and distinction (as well as the perfect custom Birkin specifications).
While the Jills Zeder Group isn’t the first real estate project in the Jacober Creative portfolio, it was certainly our favorite and the one we had the most fun creating (sorry,
Julian and
Eddie and Gary and
Jennifer and
Don & Mera and … )
To take a deeper dive into the Jills Zeder Group’s new branding, read more in our case study,
HERE.
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