JOURNAL

6 Questions with Founder of GLAM

By JACOBER CREATIVE

Branding

When GLAM founder Janette Miller came to us with an idea for a new vegan dining space, we were so excited to take on a project that stretched the conventional ideas of vegan dining.

(Left) Owner, Janette Miller and (Right) Chef, Todd Erickson

The scope of the project was all encompassing - from coming up with the name to determining the color palette. And we loved every minute of it.

After attending the highly anticipated opening of GLAM last month, we asked Janette about where the idea for the restaurant came from and what her favorite part of the process was. Read on to learn more.

1. Where did the idea start from?

I'm a huge advocate for animals and the environment and wanted to bring a new vegan option to the community. I felt the timing was right in Miami since more and more people are becoming interested in incorporating plant-based foods in their diet. But I also knew it had to be presented in an new, unexpected way since there are so many preconceived ideas about what vegan dining is.

2. What is the visual inspiration for the concept?

My background is in interior design, so I'm a creative person by nature. I wanted something modern and forward, yet warm and not too over-the-top that it would only appeal to a limited audience.

3. How do you feel the branding represents GLAM?

To begin with - the name is spot on. Jacober created a name that encompassed my vision to a tee. The acronym is modern and hip, and the words "green living animals matter" describe the concept in a straightforward way. I think the design element is a personal reflection of my style. They understood my aesthetic and went with it, creating something that inspired me even more.

4. What did you enjoy about working the Jacober team during the process?

This was probably the best part! It has been an absolute joy for me to work with the entire team, and I say that sincerely. I look forward to our meetings because I get to see them and draw inspiration from them. They themselves work really well together and it reflects in their work and their service.

**We promise this is not a plug for how awesome we are, you already know that. We sometimes just like to get honest feedback from clients and when it’s this good, we had to share.

5. What should customers look forward to once you are open?

Craveable food ofcourse! As well as a cool atmosphere and welcoming service.

6. What is your favorite thing about the process of opening and launching so far?

The creative aspects - working with Jacober on the branding, working with Chef Todd Erickson on the menu, and designing the space. I also love the reaction I get when I tell people that the concept is vegan...it puts a huge smile on my face.

GLAM is open in it’s Midtown Miami location, 3301 NE 1st Ave Suite 103-1. Be sure to check it out. Learn more about GLAM and view the menu at glam-vegan.com and on our project page here.

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